Barneys New York

Barneys new york to open flagship at american dream

by Stephen Garner

Barneys New York has announced it will open a new store at the new American Dream mega-mall in Bergen County, New Jersey. This will be the retailer’s only flagship location in New Jersey.

Barneys’ newest flagship location at American Dream will be a creative venue with a variety of entertainment features, innovative spaces, and experiential activations. The store will include Barneys’ signature assortment of luxury women’s, men’s, beauty, home, and kid’s selections spanning two floors and about 50,000 square-feet within “The Collections”, American Dream’s curated luxury shopping environment.

The store will also feature a new location of Barneys’ iconic restaurant, Freds at Barneys New York. Famous for its refined Italian-inspired and modern American menu, and creative collaborations like its designer burger series, Freds will bring an elevated dining option to American Dream. The restaurant will be located on level two and feature extensive patio seating for an open-air dining experience.

“We are thrilled to open our newest Barneys New York location at American Dream, a truly one-of-a-kind experiential retail environment,” said Daniella Vitale, chief executive officer and president, Barneys New York. “Barneys New York at American Dream will be a creative destination for modern luxury, entertainment, and food. With our designer edit, unique activations, and sophisticated dining at Freds at Barneys New York, Barneys will provide a singular experience for guests at American Dream.”

“Barneys New York is iconic and a prime example of a brand that defines and embodies the true spirit of The Collections,” added Don Ghermezian, president at American Dream. “Barneys New York has always been at the forefront of fashion, offering their customers an unparalleled assortment of exclusive brands from around the globe. Together, American Dream and Barneys New York will redefine the customer experience with a forward thinking and uniquely modern approach.”

Opening in 2019, American Dream is approximately 3 million square-feet including a Saks Fifth Avenue with an additional 450 retail, food and specialty shops and complemented by over 18 acres of entertainment including North America’s largest fully-enclosed indoor DreamWorks Water Park and Nickelodeon Universe Theme Park; a 16-story Big Snow Indoor Ski & Snow Park; Kidzania; a live performing arts theater; 285-foot tall observation wheel; luxury movie theatres by CMX; Sea Life Aquarium, Lego Discovery Center; NHL-size ice rink; The Dining Terrace offering over fifteen full service restaurants and two 18-hole miniature golf attractions.

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