by Stephen Garner

Danish lifestyle and clothing company Bestseller has opened a new U.S. showroom at 96 Spring Street in New York City’s SoHo neighborhood. The 7,500 square-foot showroom houses Vero Moda, Jack & Jones, Selected Homme, and Only, the pillar brands of the company.

Prior to this new location, Bestseller was formerly located in the Garment District. The brand’s New York move is part of a larger strategy to focus on continuing to establish the Bestseller brands through North America.

“We’re excited about our new office,” said Brian Edgar, president of North America for Bestseller. “It showcases our brands’ DNA more accurately which helps elevate our presence in the marketplace. The space is much larger than our previous one allowing us to really show what each Bestseller brand can offer.”


Designed by architecture firm LODA Design, the loft-like space merges traditional New York architecture by exposing original manufacturing building infrastructure and clean, simple and polished Danish design, drawing inspiration from the headquarters in Aarhus, Denmark.

For those who don’t know, Bestseller is a family-owned clothing and accessories company founded in Denmark by Troels Holch Povlsen in 1975. The company currently houses 20 brands under the parent umbrella, is sold in 70 markets, has 3,000 branded chain stores, and is sold in approximately 15,000 multi-brand and department stores across the globe.

The company is also a leader in sustainability and size inclusivity, creating clothing that is fashion-driven with eco-friendly features that drastically reduce its carbon footprint.