BARNEYS RELEASES FIRST COLLABORATION SINCE ITS ACQUISITION

by Stephen Garner Oct 28, 2020

Barneys New York is returning this holiday season with the release of its first collaboration since Authentic Brands Group purchased the iconic retailer last year.

Now, Barneys is officially back with a new capsule collection with streetwear brand Krost. (Its plans to relaunch inside Saks Fifth Avenue stores have been pushed back to next year due to COVID-19.)

“Barneys is a destination known for its unique collaborations and we are excited to continue this tradition with a partner dedicated to uplifting the spirit of NYC,” said Natasha Fishman, executive vice president of marketing at Authentic Brands Group. “The Barneys New York x Krost collaboration highlights the dynamic fusion of two brands; one rich with symbolic heritage and one with modern tones.”

The resulting collection is an assortment of crewnecks, hoodies, joggers, tees, and baseball caps. Consumers will be able to purchase the collection at krostnewyork.com, Basic.Space, Barneys Japan, and Selfridges London. And, for a touch of nostalgia, the collection’s advertising campaign draws inspiration from iconic 1990s Barneys’ ads shot by photographer Steven Meisel.

To support the diverse community that is New York, Barneys New York x Krost has partnered with two organizations: The Food Bank of New York City and One Warm Coat. This collaboration will provide 2,400 coats and 800 meals over the holidays.

“Barneys New York is where I first discovered my love for fashion and apparel,” added Samuel Krost, founder of Krost. “As a New York-based brand, it’s truly a privilege to be collaborating with an iconic New York institution like Barneys. More importantly, we’re excited to be supporting two amazing non-profit organizations that are combating the effects of the pandemic on the New York community.”

One Reply to “BARNEYS RELEASES FIRST COLLABORATION SINCE ITS ACQUISITION”

  1. I loved Barney’s all my life , I ran a retail shop stagg shop on 8 st nyc and my owner boss Alfred Pravda and I walked up a few blocks to ck out Barney’s the only and original store.
    And much to my surprise he new Barney they were friends I met him on the lower level in the boys department. Yes he was helping a family with there sons. He was a gentleman of gentleman’s I’ll never forget that moment.
    Yes I stayed in retail for many years and Alfreds son owned British American on Madison Avenue marvelous store.
    I converted to Wholesale and work on seventh Avenue for many years top designers in the world.
    G bean. Oscar de La Renta Givenchy Pucci Valentino Ann Klein. Arnold Zimberg life was fun.

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