Barton perreira inks 007 licensing deal

by Stephen Garner

Barton Perreira has announced a new global licensing agreement with EON Productions for the 25th installment of the James Bond franchise, No Time To Die, as the eyewear partner featured in the film.

Barton Perreira will use the legendary 007 logo on three sunglass styles, the exact frames worn by the principal characters in the film. The styles include a polished black classic rectangular frame called Joe, a polished tortoise round P3 frame with keyhole bridge called Norton, and a titanium and matte finish acetate aviator called Courtier.

“When thinking about how to dress James Bond in this latest film, I knew that everything about his look had to be instantly iconic and definitive,” said Suttirat Anne Larlarb, costume designer of No Time To Die. “We chose pieces that are going to withstand the test of time as a classic, while also very much being steps ahead of the current moment. Each piece needed to be what I like to call the ‘answer.’ When Barton Perreira sunglasses were suggested, they immediately ticked all the boxes of what a number of our Bond looks required – and across a variety of settings and circumstances in the story, they were indeed the answer.”

The Joe and Norton frames will come with a certificate of authenticity card as well as custom branded 007 sunglass case, cleaning cloth and sleek, black carrying case. The Courtier will come with the custom branded 007 sunglass case and cloth. Frames will range from $440 – $625.

No Time To Die is one of the most anticipated films of the year and we are excited to collaborate with EON Productions to celebrate the iconic James Bond franchise,” commented Bill Barton, co-founder and CEO of Barton Perreira.

“James Bond embodies many things Barton Perreira represents – style, innovation, design and affinity for high quality, luxury items – and we’re proud to see him in our frames,” added Patty Perreira, co-founder and designer of Barton Perreira.

The frames will be available for purchase on BartonPerreira.com, 007store.com and in all Barton Perreira stores and authorized retailers nationwide starting this month.

No Time To Die, will be released globally from April 2, 2020 in the U.K. and in the U.S on April 10.