by Stephen Garner

The Rolling Stones has teamed up with Bravado, Universal Music Group’s merchandise and brand management company, to open a multi-brand retail experience at Bergdorf Goodman’s men’s store.

Creative director Sarah Andelman, the co-founder of pioneering Paris boutique Colette, and the consulting and curating company Just an Idea, were tapped to curate the retail experience bringing together a collective of premier brands who designed special products inspired by and celebrating The Rolling Stones.

The pop-up is open on the third floor of Bergdorf Goodman’s men’s store from now through August 13, which just so happens to be when the Stones’ tour takes them to New York early next month. All the brands involved have designed exclusive products that are inspired by and honor the Rolling Stones, and the limited-edition merchandise is all situated around a giant installation of the band’s iconic tongue-and-lips emblem.

Away is offering customizable hand-painted artwork on its cult-favorite carry-on rolling suitcase. Bravado Collection created apparel with new versions of the infamous tongue motif, and Chrome Hearts is bringing back limited-edition Rolling Stones jewelry pieces.

Other merchandise includes Edward Bess’ Big Kiss lipstick with new Rolling Stones packaging, CASETiFY’s limited edition Rolling Stones iPhone cases and Apple Watch bands as well as Moleskin notebooks. Other brands include Artipoppe, Bird, Cactus Plant Flea Market and YETI, and don’t forget to grab a quick snack in the midst of all your shopping, as Ladurée is rolling out freshly made macarons (with the band’s signature logo) every day.

The Bergdorf’s pop-up is now open until August 13, then will head to Maxfield in Los Angeles before moving down to Miami, all coinciding with the Rolling Stones’ tour dates.