Givenchy to show its next menswear collection at pitti uomo this june

by Stephen Garner

French luxury brand Givenchy has been named as the next guest designer at Italian trade show Pitti Uomo 96, which will take place June 11-14 in Florence.

Clare Waight Keller, the British designer and artistic director of the LVMH group maison since spring 2017, will present her spring/summer 2020 menswear collection with a special event on June 12.

This is a departure for the brand, which typically shows its collections during Paris Fashion Week, and is Keller‘s first standalone menswear show. Givenchy’s fall/winter 2019 menswear collection was debuted with a lookbook earlier this year.

“It is a huge honor for us to host the runway debut of the Givenchy men’s collection under the creative direction of Clare Waight Keller,” says Lapo Cianchi, Pitti Immagine’s Director of Communication and Special Events. “A strong, modern and elegant vision; it is the perfect project for Pitti Uomo. I am certain that the atmospheres and spaces of Florence will offer Givenchy further aesthetic and symbolic motivations for concentrating on men’s fashion.”