BEYONCÉ DEBUTS NEW COLLECTION WITH ADIDAS

Following the announcement of their partnership in the spring of 2019, Adidas and Beyoncé have introduced the first Adidas x Ivy Park collection, available in stores and online January 18, 2020.

Featuring the first-ever release of Ivy Park footwear and functional performance gear that includes gender-neutral apparel and accessories, the launch capsule collection of Adidas x Ivy Park celebrates power, freedom, and individuality.

“It is a dream come true to re-launch Ivy Park as the sole owner,” said Beyoncé. “My team has worked hard with the Adidas team in bringing my vision to life for this first collection and I am grateful and proud. From the accessories to the clothes and footwear, I wanted to design and re-imagine pieces that serve as favorite armor for anyone who acknowledges the strength in their individual style and lives freely and boldly.”

The collection’s color palette includes solar orange and maroon with cream that makes a statement as bold as the wearer. Styles illustrate a work ethic as relentless and innovative as that of its creator. Items are multi-purpose with layers built into several pieces that equip the wearer with the tools they need to be creative and get their work done, whether on the field or on the street. Utilitarian jumpsuit, cargo pants, hoodie and cycling shorts reinforce the attitude. Asymmetry is seen in a dress and coat, and harness detailing appears throughout the collection, whether as straps on a sports bra, bag, or backpack.

“Adidas is the creator’s brand and has always championed the creative mindset,” said Torben Schumacher, general manager Adidas Originals and Style.  “With Beyoncé, we have the shared goal of putting creativity at the forefront of everything we do to go beyond what we’ve done before and create something entirely new. The first Adidas x Ivy Park collection unites the vision of Beyoncé with Adidas’ expertise and authenticity in sport and innovative design; the undeniable work ethic and steadfast point of view of Beyoncé shows through in every detail within the collection.”

The collection is available starting January 18, 2020, online and in select stores. Items are currently available in sizes XS – XL. Prices range from $25 for accessories to $250 for outerwear.