by Stephen Garner

Big Flower East Hampton FlagshipLuxury basics brand Big Flower opened its brand new flagship store in East Hampton located at 23 Newtown Lane over the weekend. The flagship store will carry the full product offering of the men’s seasonal collection, lifestyle products and will exclusively carry the women’s capsule collection.

The 1,000-square-foot store is designed around the idea of a traditional East Hampton cottage. The familiar summer vibes of the store strike the same easygoing chord as Big Flower’s clothing. The clean white shell interior is accented with walnut, antique brass touches and carrara marble finishes. Rich sisal carpet runs throughout the space, leading to a comfortable lounge area with painted white floors where customers can shop and enjoy a complimentary cup of Big Flower’s debut tea.

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The men’s collection is a full range of handmade, contemporary wear and accessories from breathable button-downs and unlined suiting, to ultra-soft t-shirts, joggers and summer-weight sweaters. The debut womenswear capsule line consists of summer basics and necessities such as relaxed tunics and beach dresses.

“Some of my best childhood memories revolve around weekends in East Hampton,” said Greg Ammon, co-founder of Big Flower. “I wanted to create a brand where people, no matter who they are or where they may be, can get a feel for a weekend in the Hamptons, every day, all year round.”

Ammon and his wife, Stacy Ammon have created the line together with Stacy leading design for the women’s collection. The name Big Flower stems from a modern day family crest created in the 90’s and used on t-shirts the founders gave to friends and family who visited in the summer. The crest, designed by Greg’s mother, came about shortly after he was adopted from Ukraine and said his first English words “big flower” when he saw a field of sunflowers in the Hamptons.