The Other Big Uniqlo Collab You Need To Know

Like most fast-fashion retailers, Uniqlo drums up both publicity and sales with high-profile collaborations. But unlike its competitors, who tend to put out flashier clothes with bigger brands, Uniqlo’s collaborative pieces don’t feel stale after a week, or even a season, of wearing them. From ongoing partnerships like Uniqlo U by Christophe Lemaire and +J by Jil Sander, to one-off collections with cult brands like Undercover, Uniqlo’s collaborations have areal sense of spirit while still being rooted in the brand’s minimalist ethos. In short, they’re worth paying attention to—and well worth shopping. Uniqlo’s got one big collaboration on deck this fall: its collection with white-hot Irish designer J.W. Anderson, which launches at the end of September. But there’s another menswear offering hitting shelves tonight that’s loaded with just-off-center spins on staple fall pieces: Uniqlo’s Ines de la Fressange collection. A French style icon and former model, Fressange has been designing women’s clothes for the retailer for several years. But for her eighth collection, she decided to expand into men’s. The results are deeply Uniqlo: subtle, thoughtful, and more than a little fun. Read more at GQ.