BIRDWELL BEACH BRITCHES AND RVCA JOIN FORCES ON NEW SURF CAPSULE
Surf brand Birdwell Beach Britches and global lifestyle brand RVCA have joined forces to launch a capsule surf collection for spring 2016. It is now available at RVCA stores and on RVCA.com.
The collection, which is entirely made in the U.S., consists of surf essentials including board shorts, jackets, surf totes and tees as well as a signature hat and beach towel. RVCA surf advocates, Alex Knost, Ford Archibold and Ellis Ericson, are featured in the campaign.
“Our collaboration with Birdwell has been a dream of mine for 15 years,” said Pat Tenore, founder of RVCA. “I envisioned the collaboration shortly after founding RVCA when I first visited the Birdwell factory in Santa Ana, CA. Everything about Birdwell has always been appealing to me, from the origin of the company in Carrie Birdwell Mann’s living room, to the timeless heritage of Birdwell’s original 2-ply beach britches, which in my opinion are the same level of what 501’s are to jeans and America. It’s special to work with a generational company known for quality driven and timeless product.”
“We were excited to work with RVCA because of their longstanding commitment to art and creativity,” added Natas Kaupas, creative director of Birdwell Beach Britches. “We have been making the same classic surf gear for decades and we were curious to see RVCA’s take on the product. We’ve been in business for the past 55 years, so it was about time to link up with the RVCA crew, especially since we’re neighbors just down the 55 Freeway in Newport Beach.”