BLOOMIE’S OPENS ITS FIRST STORE
Bloomingdale’s has opened the doors of its very first “Bloomie’s” store, located in Fairfax, Virginia. Bloomie’s is an all-new smaller store concept offering a highly curated assortment of top contemporary and luxury brands, convenient services, tech-enabled stylists, new store design concepts, and a vibrant restaurant experience. The 22,000 square-foot Bloomie’s store is located in Mosaic District, a local hub for shopping, dining, and entertainment.
“We are thrilled to introduce the world to Bloomie’s, and for our customers in the DMV community to be the first to experience this exciting new concept,” said Tony Spring, CEO of Bloomingdale’s. “Bloomie’s is designed to be a more convenient and casual concept that fits into our customer’s everyday lifestyle. And, with our staff of stylists, omni services, lively restaurant, and elevated assortment, Bloomie’s can be their favorite neighborhood store”
Bloomie’s brings together an approachable mix of top designers, luxury brands, and emerging labels in men’s and women’s fashion and cosmetics – with fresh deliveries multiple times per week. Bloomie’s customers will discover men’s and women’s apparel including denim, active, and intimates; along with shoes, handbags, beauty, accessories, and fine jewelry. In men’s, shoppers will discover apparel, shoes, and accessories from brands like Vince, Helmut Lang, Salomon, Barbour, and McQ.
Bloomie’s services include easy returns from any channel at the Returns Dropbox, buy online and pick-up in-store, and curbside pickup. Shoppers can also take advantage of the customization desk with personalization, customization, and alteration services.
Bloomie’s stylists provide expertise across all categories and are empowered by technology to serve customers on their terms. Stylists can even access special finds from outside of Bloomie’s, from nearby Bloomingdale’s stores to the 59th Street flagship, as well as work with Bloomingdales.com customers completely digitally. The first-ever Bloomie’s van enhances the stylist experience, offering in-home stylist appointments, special deliveries, and mobile experiences.
The Bloomie’s store experience interprets the iconic Bloomingdale’s aesthetic in a fresh and unexpected way. New design concepts drive customer discovery, highlight rotating trends, and provide venues for activations. Bloomie’s also features unique carts throughout the store, showcasing fresh finds for every visit. A punched-up color palette brings Bloomie’s to life, and large windows bring light into the space and connect the experience to the vibrant Mosaic District outside. Bloomie’s’ fitting rooms make a design statement, with an impactful monochromatic pale blush coloration and color block stripe.
The store also features the newest location of DC-area favorite Colada Shop, which serves a full menu of signature cocktails, finely roasted coffee, and colorful Cuban bites, including several menu items exclusive to Bloomie’s. Visitors can enjoy meals from morning to evening inside the restaurant or in the outdoor patio seating area.
In conjunction with the opening of the first Bloomie’s store, Bloomingdale’s has relaunched the “Bloomie’s” brand, its exclusive namesake brand that draws inspiration from Bloomingdale’s heritage for fresh and modern apparel, shoes, and lifestyle accessories. The first collection includes 35 special pieces from varsity jackets to combat boots to a special edition Zippo lighter. The collection is available exclusively at Bloomie’s, Bloomingdale’s 59th Street flagship, and Bloomingdales.com. And, each season, Bloomie’s will launch two drops, including limited-edition collaborations with every collection.
Bloomie’s is hosting a grand opening three-day Bloomie’s Block Party from Thursday, August 26th through Saturday, August 28th, from noon to 6 p.m. daily. Visitors can experience indoor and outdoor activations including oversized outdoor games, bubble and sketch artists, beauty demonstrations, and complimentary customization services with a Bloomie’s purchase with patches, embroidery, and more. On August 28th, the block party continues with family-friendly activities including a balloon artist, airbrush tattoos, and more. Each day from 3 – 6 p.m., Colada Shop will offer an outdoor Happy Hour with specially priced drinks and snacks that include a ticket for a complimentary gift at Bloomie’s.
Photos by Anne Chan Photography