BLOOMINGDALE’S KICKS OFF “THE BEST HOLIDAY EVER” CAMPAIGN
Bloomingdale’s has debuted its annual holiday campaign, Best Holiday Ever, with The Carousel @ Bloomingdale’s: Wonka, to be followed by its yearly window unveiling, hosted this year in partnership with Broadway Cares/Equity Fights AIDS.
Launching online today and in-store tomorrow, The Carousel @ Bloomingdale’s: Wonka, in partnership with Warner Bros. Discovery, has been transformed, inspired by the highly-anticipated release of the Warner Bros. Pictures’ reboot, Wonka. Merchandise includes Wonka-inspired shoes, bags, barware, and accessories by Kurt Geiger. Other licensed Wonka must-haves include apparel, home goods, and accessories by Trumpette, Art Sugar, Christopher Radko, Hallmark, Happy Socks, and Junk Food Clothing.
On November 16, the retailer unveils its iconic window display at the 59th Street flagship with a night of festive celebrations, philanthropy, and must-see performances, also inspired by Wonka. The unveiling, which begins at 6 pm, will be hosted by Amber Ruffin, co-writer of Broadway’s Some Like It Hot and contributor to the upcoming revival of The Wiz. She’ll be joined by special guest Jonathan Groff. Other featured performers include Norm Lewis (The Phantom of the Opera) and Jessica Vosk (Wicked, Fiddler on the Roof).
“This year, our holiday is truly the Best Holiday Ever. Our Wonka carousel serves as a testament to our marketing position and how we embrace pop culture to create unique experiences for our customer,” shared Frank Berman, EVP, Chief Marketing Officer at Bloomingdale’s. “From our incredibly curated and exclusive gifting assortment to our collaboration with Broadway Cares, Bloomingdale’s will truly come alive through the magic of film and theater. We are thrilled to continue to bring joy and inspiration into this season, remaining the go-to destination for holiday shopping.”
Best Celebrations Ever
From November 16 – December 31, Bloomingdale’s will put a sweet spin on Studio59, creating a candy café featuring an over-the-top display of sweet treats and desserts from Sweet Saba. Visitors can also indulge at Santa’s Candy Shop. Santaland will be open from November 24 through the 26, and every Saturday and Sunday following until December 16, when it will remain open until the 24. Santaland closes at 12:00 pm on Christmas Eve.
Other events include Breakfast with Santa at the flagship, as well as at Aventura, Chestnut Hill, and Short Hills locations, as well as Bloomie’s Old Orchard.
Holiday Shopping in the Metaverse
Continuing its commitment to advance into virtual immersive retail and investment in next-generation e-commerce, Bloomingdale’s is launching its third virtual store, developed by Emperia, on November 2. The new virtual store features a 3D interpretation of Bloomingdale’s flagship, including the holiday window display, gifting room, and beauty bar displaying the iconic checkered floors. Visitors to the virtual store will also experience a Willy Wonka chocolate factory, a whimsical space filled with holiday gifting and Wonka products, and an opportunity to participate in a scavenger hunt for different chocolate bars.
Making A Difference This Holiday Season
This holiday season, Bloomingdale’s will continue to partner with customers to “b the change,” raising awareness and funds for organizations that advance its mission of building a more equitable, sustainable future for all, including its ongoing relationship with No Kid Hungry, a national campaign to end childhood hunger, and the Child Mind Institute, whose mission is to transform the lives of children and families struggling with mental health and learning disorders. Broadway Cares/Equity Fights AIDS helps people receive lifesaving medications, health care, nutritious meals, counseling, and emergency financial assistance and has been a Bloomingdale’s grant recipient for the past two years, leveraging its talented supporters from the Broadway community to add animation to its flagship store while spreading awareness.