BLOOMINGDALE’S LAUNCHES NEW MEN’S PRIVATE LABEL BRAND

Bloomingdale’s is getting back into the private label business for its men’s department. Debuting next week is a new in-house men’s sportswear line called Dylan Gray.

Designed as a modern, sophisticated update on classic men’s sportswear, the line fuses the elegance of European luxury with the ease of American sportswear with soft tailoring, transitional outerwear, sophisticated knits, and modern trousers. Manufactured predominantly in Europe by artisans who produce for the finest luxury houses in the world, Dylan Gray reflects the changing world and workplace environment that welcomes a more fashion-forward look in the day-to-day.

The 38-piece collection, priced from $98 to $698, is constructed of elevated fabrics in shades of blue, grey, and cream. Standout items include the marled birdseye polo ($98) in grey and cream, woven shirts ($128), and blazer separates in textured knits ($498) and pinstripes ($498). Pieces including a blue nylon Harrington jacket ($348), brown leather baseball jacket ($698) and crewneck sweaters in grey, blue and navy round out the collection. All items are designed to be mix and matched with each other allowing for multiple wardrobe options. 

“We’re excited to launch the Dylan Gray brand as part of our exclusive men’s assortment,” said Dan Leppo, Bloomingdale’s EVP and GMM of Men’s and Home.  “The collection is made with the modern man in mind, offering solutions for work or play for today’s smart casual lifestyle, without sacrificing style. It’s about fusing classic sportswear with old world sophistication at a compelling price point.”

Beginning on Monday, March 25, the collection will be sold at 18 Bloomingdale’s location nationwide including Bloomingdale’s 59th Street and Bloomingdale’s Century City as well as on bloomingdales.com.