Bluestar Alliance has signed a multi-year exclusive license agreement with SportLife Brands to manufacture and distribute Tahari men’s underwear, sleepwear, and loungewear to better specialty stores and online retailers in North America.
The collection, of classic and fashionable styles, will be made in cotton basics, cotton performance, and synthetic yarn combinations. The company will release a soft launch for spring 2020.
“We are proud to launch the Tahari brand,” said Elie Levy, CEO of SportLife. “I have been a fan of the brand for 20 years. Tahari has always been synonymous with high-quality functional fashion, and I’m excited to partner with Bluestar on this brand.”
“Entry into these categories keeps the brand relevant to what’s happening in the men’s market,” added Ralph Gindi, COO of Bluestar Alliance. “SportLife is the perfect partner to launch an important, growing segment in our Tahari portfolio”