BOGNER AND FRED SEGAL LAUNCH “SKI SUNSET” AT SUNSET BOULEVARD STORE
Bogner and Fred Segal have announced a one-of-a-kind activation at the retailer’s Sunset Boulevard location. The Bogner x Fred Segal “Ski Sunset” experience brings the renowned German brand to the famed Los Angeles boutique for a mash-up of SoCal style meets St. Moritz sportif. The fully immersive environment features Bogner’s legendary outerwear and lifestyle pieces and accessories from the 2022 “off-mountain” collection.
The Fall/Winter 2022 collection combines innovative craftsmanship with luxury and style. Rich materials such as Bavarian wool and high-performance stretch nylon are combined with embroidery, color blocking, cable knit patterns and fringe. In celebration of Bogner’s 90th anniversary, a selection of the limited-edition Frozen Riviera collection representing the heritage and future of the brand are featured.
Also highlighted in the experience are pieces from the James Bond capsule collection. The cornerstone for the special partnership was initiated over 50 years ago by Willy Bogner Jr. when he produced the world’s first action ski scenes for On Her Majesty’s Secret Service (1969). The collection honors the long-standing partnership on the 60th anniversary of the James Bond films, Bogner’s 90th anniversary and the three subsequent films featuring Bogner-produced action sequences.
For “Ski Sunset,” Bogner and LA-based Harden Cashmere present a capsule of unisex knit sweaters and blankets available for purchase exclusively at Fred Segal Sunset Boulevard and on Bogner.com. The Bogner x Harden collection plays on ‘80s ski shop tees with unique prints of brand icons juxtaposed on local landmarks, including the silhouette of a skier jumping over the Hollywood Sign.
“As a longtime customer of Bogner, I am excited to be working with the brand to celebrate their 90th anniversary. Fred Segal is proud to be a partner for this milestone and thrilled to present this unique collection and the newest iteration of our shop-in-shop concept,” said Jeff Lotman, CEO of Fred Segal.
“For 90 years Bogner has represented a passion for sports & fashion; with the “Ski Sunset” activation at Fred Segal, we take the brand off mountain and drop it in the heart of Hollywood for a fresh take on ski culture seen through the LA lens,” added Linda Ashman, Senior Vice President of Bogner America.
Bogner x Fred Segal “Ski Sunset” runs from November 15th, 2022, to January 15th, 2023, at Fred Segal Sunset Boulevard.
