Float4 designs themed retail experiences for Bloomingdale’s

Float4, an award-winning multidisciplinary studio that integrates digital experiences in physical spaces, has detailed its work on a major retail concept for a leading luxury department store chain.

The Carousel at Bloomingdale’s, which opened in 2018, is a store-within-a-store with two 35-foot-wide video walls that display thematic content. This in-house pop-up on Manhattan’s 60th Street proposes capsule collections of products chosen based on specific themes, which are also reflected in the space’s decoration and the digital content displayed on the video walls; a result of the 161-year-old institution’s convergence with digital experiences. Read more at Blooloop.