BOOHOOMAN LAUNCHES ACTIVEWEAR COLLECTION WITH FITNESS MODEL JEFF LOGAN

This month, global online fashion retailer boohooMAN.com has launched its second activewear collection starring fitness trainer and model Jeff Logan.

The 50-piece collection elevates the brand by offering a technical, functional range of trend led performance wear crafted from high quality, durable and breathable materials. Price points range from $16 to $80.

Each piece from the range has been designed to be highly sustainable. Functional materials are combined with modern design details including waterproof zips, breathable fabrics and technical silhouettes and fits. Core essentials are present throughout with hoodies, t-shirts, tracksuits, shorts and accessories all available in various colorways and styles.

Made for style conscious guys hitting the gym, the collection consists of a monochrome colour palette; tonal grey and black and white are complimented by panel detailing and the boohooMAN “MAN” dash logo.

Logan, seen modelling the collection throughout, is a New York-based fitness trainer and model who alongside owning three businesses has built a strong presence on social media that allows him to interact with a core audience of fitness enthusiasts.

“It was an absolute honor being selected for boohooMAN’s latest activewear campaign,” said Logan. “Their new activewear will suit anyone who wears it. Comfort and quality are both understatements when describing the brands newest activewear line. It’s their best yet.”