BOSS | SAMSONITE COLLABORATION REVEALS NEW CAMPAIGN AND ALUMINUM LUGGAGE CAPSULE
BOSS and Samsonite have launched a new campaign to highlight a capsule luggage collection built on the two brands’ shared passion for premium quality, innovation, and timeless design. The campaign is brought to life in an unexpected way thanks to a specially crafted set where stylish travelers board an oversized suitcase, illustrating the limitless possibilities of this unique collaboration.
The design of the BOSS | Samsonite capsule seamlessly complements BOSS’ most recent collections, resonating with the BOSS ethos of self-determination and sophisticated tailoring. The sleek BOSS | Samsonite collection is made of high-quality aluminum and is embellished with an anodized signature BOSS monogram pattern. This precise process embeds the tone-on-tone black motif in the aluminum shells, ensuring a pristine, long-lasting, and unique finish
The suitcases’ soft-textured interior linings feature the iconic BOSS camel color and prominent BOSS branding. Spacious compartments with adjustable packing straps allow travelers to pack and organize their belongings easily. The collection´s distinctive tailored look is further enhanced through co-branded leather handles which feature throughout.
The captivating suitcases will be available in limited edition in selected BOSS and Samsonite stores and on the brands’ respective websites. The collection offers four models: a cabin, two check-in suitcases, and a trunk.
Samsonite CEO Kyle Gendreau says, “We are thrilled to collaborate with BOSS. Both brands are committed to delivering high-performance products achieved through extensive research, exceptional quality, engineering, and craftsmanship.”
Vice President of Samsonite Europe Gianpaolo Sala adds, “Through this partnership, we could develop a product that excels in quality and detail definition, meeting the needs of even the most demanding travelers.”
The BOSS | Samsonite collection can be found exclusively in Samsonite and BOSS stores and on the official brand websites.