BRETMAN ROCK REVEALS EYEWEAR COLLECTION WITH DIME OPTICS

by Stephen Garner Nov 23, 2020

Dime Optics has announced a new collaboration with Asian-American, digital superstar influencer Bretman Rock.

After amassing over 35 million fans globally, Rock is best known for his outlandish comedy on social media and his own upcoming reality series with MTV. Crowned Beauty Influencer of the Year at the 2019 E! People’s Choice Awards, Rock has already successfully released makeup product collaborations with high-profile brands like Morphe, Colourpop, and Wet N Wild.

Now in 2020, Rock is making his foray beyond the beauty industry. As an outspoken advocate and environmentalist who has a passion for causes that support our youth, he has also partnered with non-profits including the Ocean Conservancy and Make-a-Wish Foundation, proving to his fans that it’s possible to conquer anything all while still being unapologetically yourself.

Named in Forbes’ 30 Under 30 and most recently in Variety’s Power of Young Hollywood 2020, Rock’s next venture is an eyewear collection with Dime Optics featuring black frames with grey polarized lenses, tortoise frames with brown polarized lenses, sage green frames with sage green polarized lenses, and electric blue frames with blue light lenses.

“Working with such a fresh, young company like Dime allowed me to make this collection 100 percent me and really blow it out of the water – from the creative, to the frames and even the release plan,” said Rock. “I really had the freedom to make this collection represent me. To also work alongside a fashion veteran like Revolve to fully trust me by carrying my first ever fashion collaboration is such an honor. These glasses were made by a bad bitch, for bad bitches – because you can wear whatever you want when you’re a bad bitch.”

The Bretman Rock x Dime Optics collection will also be available to shop via leading online fashion retailer Revolve and will include two exclusive styles in neon orange frames with yellow polarized lenses and peach pearl frames with sage green polarized lenses, unavailable anywhere else.