Brick-And-Mortar Retailers Are Stooping To Selfie Booths To Fend Off Amazon This Holiday

Every holiday season, the stakes get higher for brick-and-mortar retailers fighting off the rise of online sites like Amazon. And with good reason: The National Retail Federation expects online sales in the US to jump from 7% to 10% this holiday season, while research firm PwC predicts that e-commerce will rise by 25%. Better discounts and customer service haven’t managed to stem the tide of harried holiday consumers turning to online shopping. So this year, brick-and-mortar retailers are doubling down on in-person “experiences” consumers won’t find on their smartphones and laptops. Read more at Quartz.