BROOKS BROTHERS TO DEBUT NEW STORE DESIGN AT HUDSON YARDS LOCATION

Brooks Brothers Hudson Yards Rendering (2)
by Stephen Garner

Brooks Brothers will open its next retail location at New York’s highly anticipated and newest neighborhood Hudson Yards.

Opening April 2019, the Brooks Brothers location at Hudson Yards will be the brand’s first in America to debut a new global interior design concept, blending archival architectural elements inspired by its historic flagship at 346 Madison Avenue with modern yet timeless design elements throughout.

Measuring 2,500 square-feet, the sophisticated store design showcases the collection and is accented by rich colors including teal and shades of dark blue contrasted with fixtures in light grey lacquer and deep rosewood paneling. Brass architectural screens highlight the iconic Golden Fleece logo and frame the rooms and windows. Cabinetry and floating display racks are trimmed in brushed brass.

Brooks Brothers Hudson Yards Rendering (2)

Furniture is light with a nod to mid-century design and a bold sculptural chandelier illuminates the store.  Flooring is in ash oak herringbone parquetry paired with mosaic marble flooring creating an ambiance that is luxurious, airy, and inviting.

Brooks Brothers at Hudson Yards will feature both the signature collection and Golden Fleece luxury label for men as well its women’s collection which is designed by Zac Posen. There will also be a dedicated area for made-to-measure clothing.

“We are excited for the opening of Brooks Brothers at Hudson Yards as the development is one of the most ambitious and exciting retail projects in New York City history, further demonstrating our brands’ commitment to innovation in all aspects,” said Claudio Del Vecchio, chairman and CEO of Brooks Brothers.