BRUNO MAGLI HEADS TO JOSHUA TREE FOR SPRING CAMPAIGN

by Stephen Garner Jan 31, 2020

Italian luxury brand Bruno Magli’s upcoming spring 2020 advertising campaign will celebrate the modern renaissance man and his passion to mix modern and vintage elements in his life.

Shot by photographer and film direction Juankr on location at Joshua Tree in California, the new campaign is styled by Mui-Hai Chu and features modern renaissance man Tony Ward, who is an actor, photographer, painter, father, husband, and model.

Set in three locations around Joshua tree, the campaign is portrayed through short films: The Desert, The Farm, and The Dive-In. Each film highlights the Italian luxury brand’s newest collection in a different environment.

The campaign will go live worldwide on February 10th.

One Reply to “BRUNO MAGLI HEADS TO JOSHUA TREE FOR SPRING CAMPAIGN”

  1. I am retired and living in Joshua Tree, Ca. The stills and the Video are wonderful!! A very creative use of the Joshua Tree National Park as a spectacular back drop for the fashions. I think the Drive-In Theater is in Twenty Nine Palms, a few miles up the highway from the National Park.

    I think it will be a very effective ad campaign!

Comments are closed.