C.P. COMPANY EXPANDS PARTNERSHIP WITH TRILUXE FOR NORTH AMERICAN GROWTH
Iconic Italian brand C.P. Company has expanded its partnership with Triluxe Apparel Group, as it prepares for growth in the North American market this year and beyond. Triluxe and C.P. Company have entered into an exclusive alliance to build the brand in the United States and Canada.
Recognized as the originator of authentic men’s sportswear and global leader in textile innovation, for over 40 years C.P. Company has been at the forefront of fashion and design. Now, thanks to this new partnership and Triluxe’s proven track record of building brands for more than 18 years across the continent, C.P. Company will be positioned to strategically expand its distribution network and expose its innovative products to the next generation of enthusiasts.
“We are very excited about our partnership with Triluxe, as we have had great success working with their team in the Canadian market since we began our relationship in 2017,” said Josh Perlman, president of Tristate US Inc, which oversees C.P. Company in North America. “We are looking forward to a great year ahead, and know that Triluxe’s expertise will increase brand visibility for C.P. Company while providing the best of breed retailers the opportunity to access these amazing collections.”
“C.P. Company is a brand we have long admired and we are enthusiastic about the opportunity to build the business in North America,” added Al Israel, CEO of Triluxe. “We’ve had great traction in Canada with top stores including TNT, Due West, Boys’ Co and Mens coming onboard. The strategy will parallel in the U.S. with a strong focus to drive the brand in partnering with the best stores across the country. With Tristate behind C.P. Company and their investment into key marketing initiatives, we look forward to a long and successful future together.”
C.P. Company products range in retail price from $90 to $1,200 and are currently available in select retailers including Harry Rosen, Mario’s, Mitchells, Got Style and Ron Robinson.
