Ken Haruta, director of the CALA Men’s Show (f.k.a. as The West Coast Trend Show) is holding his breath that by his show dates, February 20-22, the Omicron variant of the virus will be post-peak, and infection rates down.
According to Haruta, switching from a hotel room format to an open booth show for the regional event has benefited both retailers and brands, allowing greater success on both ends. “Our show is SOLD OUT for the second season in a row, even after taking 13,000 more square feet than last time. We now have more than 250 vendors participating,” he reports.
“Our show has become special because of the camaraderie that’s developed over the years between the reps and retailers. We’ve already received an overwhelmingly positive response from retailers planning to attend the February show. In addition, CALA Men’s has partnered with the resort at Hyatt Regency Newport Beach to safely accommodate our retailers and vendors.”