Canada goose launches sustainable outerwear style

by Stephen Garner

This winter, Canada Goose continues to build upon its “Sustainable Impact Strategy” and “Humanature” platform with the launch of its most sustainable parka to date: the Standard Expedition Parka. This brand-new style, inspired by the brand’s signature Expedition Parka, encapsulates its heritage, functionality, and sustainable innovation.

To create this style, Canada Goose transformed its legacy Arctic Tech fabric; preserving the same performance qualities and characteristics with the creation of a Recycled Organic Arctic Tech fabric, a unique blend of recycled polyester and organic cotton. The outer shell is also made of 100 percent recycled nylon, derived from the brand’s Feather-Light Ripstop fabric. This Recycled Feather-Light Ripstop is designed to protect from high winds, rain, and snow with its water-repellent finish.

The greige colorway is a result of limited chemical use with undyed fabrics. The down is also 100 percent responsibly-sourced. These fabrics and materials impacted the Standard’s footprint. The parka generates 30 percent less carbon and utilizes 65 percent less water, compared to the main-line Expedition Parka.

The Standard is also the first-ever Canada Goose parka to feature reclaimed fur on its adjustable hood. In its 2019 Sustainability Report, the brand announced the introduction of reclaimed fur into its supply chain, committing to ending the purchasing of new fur and beginning to manufacture with the material as of 2022. Using reclaimed fur – making a sustainable material even more sustainable – on this parka in early 2021 reinforces that innovation is at Canada Goose’s core, is proof of its accelerated strategy, and exemplifies how efficiently its implementing changes across the business.

The influence of this launch goes beyond the physical parka and is coming to life through retail theater and a carbon offsetting initiative. The materials used in the window and in-store display in all stores that offer the Standard Expedition Parka – from Vancouver to New York City to Shanghai – are sustainable and 100 percent recyclable, including the use of recycled timber and paint that has less of an impact on the environment. Additionally, Canada Goose has offset the carbon emissions generated from the life cycle assessment of this parka as part of its pledge to measure, manage, and mitigate its climate impact.

The new parka is available for men and women, is a regular fit, and hits at mid-thigh. The classic Canada Goose features remain, including interior backpack straps, nine exterior and interior pockets to easily access the essentials, and side seam zippers for range of motion and ventilation.

The Standard Expedition Parka, which retails for $1,950, is now available in select Canada Goose stores globally and online at canadagoose.com.