by Stephen Garner

Canada Goose has opened a new retail concept shop at CF Sherway Gardens in Toronto.

Called The Journey, the new store is designed to offer a guided and fully interactive and experiential environment where guests are immersed in the outdoors.

The new shop is an inventory-free retail concept that invites guests to explore the brand through digital content, interactive product displays, and the next generation of its award-winning Cold Room. Offering appointment-based service and one-on-one personalized shopping experience, guests can browse and purchase the full assortment of Canada Goose products with same-day home delivery.

“In retail, experience is everything – and trying on a Canada Goose jacket for the first time is a powerful experience,” said Dani Reiss, president and CEO of Canada Goose. “This new store amplifies that moment by creating an environment that digitally and physically transports people into the Arctic in innovative, surprising, and inspiring ways. The way people shop is changing and I’m excited to be a leader in defining the future of retail.”

The Journey opens on Thursday, December 5th. Appointments available in-store upon request with a Canada Goose brand ambassador.