CANADA GOOSE OPENS FIRST U.S. STORE IN SOHO

Canada Goose Soho
by Stephen Garner Nov 17, 2016

Canada Goose SohoArctic luxury apparel brand Canada Goose has opened the doors to its U.S. flagship at 101 Wooster Street in New York City. The 4,100 square-foot store brings the Canada Goose story to life in a historic SoHo storefront.

With more than 100 different styles in 40 unique colorways, the flagship offers the largest variety of product anywhere in the world, including the brand’s fall 2016 collection with Opening Ceremony, as well as exclusive styles, prints and colors. Guests to the store will be able to schedule personal shopping appointments, have their purchase delivered to their home or hotel, return online orders in-store and take advantage of mobile check-out.

A selection of vintage pieces from the company’s 60-year archive will be on display and rotate seasonally, including: the Heli Arctic Parka, inspired by the brand’s tactical and iconic Snow Mantra and Resolute Parkas, and created almost 10 years ago for Parks Canada Enforcement Officers; and the Peace Keeper Parka, which was created exclusively for Ontario Provincial Police officers who face extreme conditions in the line of duty.

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The SoHo store also showcases the works of Canadian artisans. Aboriginal visual artist Jason Carter’s soapstone-carved polar bears are displayed throughout as a nod to the brand’s work with Polar Bears International. Montreal-based Montauk Sofa’s custom down-filled upholstered furniture further connects the store to its heritage, but the space’s standout feature is its 3840-pound marble cash wrap, carved from a single piece of rock and sourced from a quarry in British Columbia.

“Who knows about cold better than Canadians? And what better brand to bring that expertise to New York?” says Dani Reiss, president and CEO of Canada Goose. “The city has truly become our home-away-from-home so I’m excited to show New Yorkers all that Canada Goose has to offer.”

This marks the second flagship opening for Canada Goose; its first-ever retail store opened in Toronto at Yorkdale Shopping Centre last month.