by Stephen Garner

Century 21 Stores is opening a pop-up store in the heart of Herald Square. The off-price retailer’s holiday pop-up, located at 50 W. 34th Street, will open on Friday, November 1, 2019, and will run through January 11, 2020.

The pop-up will offer a full range of merchandise across several categories including men’s and women’s apparel, footwear, outerwear, accessories, beauty, and luggage.

An all-red facade envelops the shop in Century 21’s signature color, with the first floor also saturated in red – from the walls and the rugs to the mannequins – making for an Insta-worthy moment.

In collaboration with Herlanderart and Claudia Isabel studio, Century 21 will also debut an in-store Instagrammable installation featuring luxe gold displays with matching product offerings to further put shoppers in the holiday spirit.

“Century 21 is ready to kick off the holiday season with the opening of the Herald Square holiday pop-up,” said Michael Kustermann, chief marketing officer at Century 21. “We are so excited to bring our brand to the heart of New York City with this opening. We can’t wait to paint the town red and bring the gift of fabulous fashion – at prices that feel like a miracle – to our customers from our hometown and tourists from around the world.”