CERRUTI 1881 INKS FRAGRANCE DEAL WITH UK’S DESIGNER PARFUMS

Cerruti 1881
by Stephen Garner May 15, 2018

Cerruti 1881UK-based fragrance maker Designer Parfums has inked a new licensing deal with Parisian luxury menswear brand Cerruti 1881 to make its fragrance.

“We are pleased to be adding Cerruti 1881 to the Designer Parfums collection of fragrance brands,” said Dilesh Mehta, chairman and CEO of Designer Parfums. “The Cerruti 1881 brand was founded in 1967 by Nino Cerruti in Paris and is known the world over for the quality of its products in the world of fashion, accessories and fragrance. Our goal is to build on its strong heritage as we develop the brand for future growth.”

Laurent Grosgogeat, executive vice president of Cerruti 1881 added: “Cerruti scents have always been a major category for Nino Cerruti, opening the way for hugely successful fragrances in the past 40 years. In partnership with Designer Parfums, we look forward to continuing to build on Cerruti’ s strong legacy as a leading lifestyle brand.”