After the successful launch of Laundered Works Corp. alongside rapper Offset, creative director Chaz A. Jordan has unveiled his next solo venture, emerging label 1989.
Today, 1989 is launching its debut collection, “Drop 1.” The drop is an assortment of ready-to-wear pieces catering to the lifestyle of subdued luxury. Paying homage to the creative representation of a decade-long accumulation of experiences for Jordan. The label is heavily influenced by skate and hip-hop culture that he was immersed in during his youth, showcasing signature pieces and details that reflect the feeling of nostalgia.
Staple pieces for everyday wear include boxy, oversized fit graphic tees with blind-stitched hems found in Americana workwear and reference images and sayings of the past. From the iconic Hollywood cross displayed on the ‘On God’ T-shirt to the interior of a McLaren F1 on the ‘Racing tee.’ Timeless light-wash denim in a relaxed, wide-leg skater fit donning subtle branding on the buttons and logo printer pocket combined with vintage details of a distressed ripped patch and pre-cuts made to the left leg of every pair make for a worn aesthetic.
The characteristics of subdued luxury are prominently found in the leather pieces of the collection. A sleek jacket modeled after the French and Italian racing jacket from the ‘50s, with a mock collar and all-around strap, keeps its shape after endless wear. The leather jeans mirror identical details to the denim, relaxed fit yet exuding an avant-garde feel. Vintage military fabric is used to create the matching worker’s cargo set; an oversized, cropped jacket and cargo pants that are an ode to the Vietnam war and match the exact specs of the pants worn by the soldiers.
The color story is specific to the city of Paris; the natural tones of the architectural stones and the common everyday wear of black. Rue Saint-Honoré, the iconic Parisian street, home to high-end luxury retail is displayed on tees and sweatsuits as a reminder of Jordan’s time spent in Europe developing his design skills.
The launch also introduces the accessories category including the brand’s staple weekender tote bag made with a crocodile embossed faux leather exterior and microsuede interior. A magnetic clasp allows for easy closure and accessibility with a branded detachable tassel. Classic trucker hats with hand-sewn branded labels on the outside for a signature detail.
The collection continues to expand its offerings by introducing a signature gold + enamel charm bracelet and necklace. A limited-edition custom skate deck rounds out the release tying it all back to its skate-influenced origins.
Drop 1, which retails between $25 and $1,050, is now available on 1989.studio.