Calvin Klein is marking the return of maternal health activist and model Christy Turlington Burns, alongside her husband, director, writer, producer, and actor Edward Burns, as the faces of its “Eternity” fragrance campaign.
Together, Turlington Burns who starred in the first Eternity advertising campaign when it debuted in 1988, and Burns who has appeared next to his wife in the 2014 and 2016 campaigns, bring to life the essence of the Eternity love story.
The television campaign is captured by filmmaker and photographer Matt Lambert and is a combination of traditional black and white in addition to color shots. This juxtaposition conveys their committed past with the strength of their present relationship. The campaign, a compilation of joyful moments by the ocean, is an homage to their love story and is set to a reimagined cover of the iconic love song ‘Unchained Melody’ by Lykke Li.
In addition to supporting “Eternity Calvin Klein Signature,” the campaign also promotes the new line extension “Eternity Cologne for Him” and “Eternity Eau Fresh for Her” through the still campaign visual also shot by Lachlan Bailey. The hero image is an injection of happiness and bursts of freshness; Turlington Burns and Burns are captured playfully frolicking in the ocean, holding each other closely as the waves splash around them.
“After shooting the first Eternity Calvin Klein campaign ever over 30 years ago, it’s a pleasure to be working with Calvin Klein again and to continue to be a part of the history of such an iconic fragrance,” said Turlington Burns and Burns in a joint statement. “We are honored to be part of this new campaign celebrating our relationship with Eternity Calvin Klein.”
“We are thrilled to welcome back such an iconic couple to celebrate the next chapter of Eternity Calvin Klein which continues its legacy as one of the most beloved fragrances for both men and women,” added Simona Cattaneo, president of luxury brands at Coty. “With this new campaign Eternity continues to inspire timeless love; its romantic values are undimmed by the passing of time and still resonate with consumers today.”