by Stephen Garner

citizenCitizen Watch Company, Ltd., parent of Bulova Corporation and Citizen Watch Company of America has completed the integration of the two companies into one organization, Citizen Watch Company of America, Inc. The company will do business in the trade as Citizen Watch America.

Citizen and Bulova will continue to operate as separate brands, building upon their distinctive identities in the market with their unique designs and technologies. They will also continue to drive highly differentiated advertising, marketing and brand campaigns.

Jeffrey Cohen will be the president of the consolidated company effective January 1.

In January 2016, Cohen was promoted to president of the Bulova Corporation in addition to his separate role as president of Citizen Watch Company of America.

“Jeffrey’s new position as President of the newly formed integrated company will provide an excellent opportunity for Citizen Watch to take broader advantage of his exceptional vision, managerial skills and industry-wide relationships,” said Toshio Tokura, president of Citizen Watch Company Ltd.  “Both the Bulova and Citizen brand teams will now share a common vision: offering the most compelling collection of brands and products that are loved, favored and respected throughout the world.”

As part of the integration plan, the company has announced several organizational changes that are also effective, January 1: Michael Benavente assumes leadership of Bulova U.S. as Managing Director of Bulova U.S., Caribbean and Latin American Markets, reporting to Cohen; Eric Horowitz assumes leadership of Citizen U.S. as managing director of Citizen U.S. and Caribbean Markets, reporting to Cohen; Stephen Miller becomes chief operating officer of Citizen Watch America; John Wille becomes chief financial officer of Citizen Watch America; and Trish Keller assumes the role of chief technology officer of Citizen Watch America.