by Stephen Garner

Coach has introduced its global fall 2021 campaign starring Jennifer Lopez, Michael B. Jordan, Kōki, and Jeremy Lin. The campaign, shot by Renell Medrano, aims to spotlight the moments of unexpected joy that are only possible when friends and communities come together.

The story introduces Coach’s fall 2021 collection, including the house’s new Tate and Soft Tabby bags, Hitch Backpack, and the reintroduction of its signature Rogue bag. Inspired by Coach creative director Stuart Vevers’ latest vision for the brand, the collection also includes plush shearling coats and leather jackets made in collaboration with the heritage American outerwear brand Schott. 

Captured in cities around the world, the campaign features outdoor get-togethers and block parties with real communities coming together, including Miami jump-rope team The Hurricane Jumpers, Afro-Cuban jazz band Miguel Cruz and Sugarcane, and Tokyo-based band Gliiico. The cast also shares what is only possible with friends, and how their friends inspire and support them.

To create the campaign, Coach collaborated with stylist Olivier Rizzo as well as an extended cast that includes Jeremy Lin’s closest friends from college, Kheaton Scott and Nathan Liu, and students from Dream It Real, Coach’s initiative focused on helping break cycles of inequality by empowering the next generation to reach their full potential through higher education.

“The fall collection is inspired by our present and our future––by what we’ve learned and where we are going,” said Vevers. “It’s a story about friendship and the way our loved ones inspire, support, and shape us, and the excitement we feel about spending time together again. Comforting, nostalgic, and tactile, it celebrates the sense of possibility and joy found in connection.”

“When you’re with friends, possibilities are endless,” added Lopez. “When I’m with my friends, we don’t always know what will happen next. We’re just hanging out and taking it as it comes. Just knowing that people are out there and they’re doing things, it’s encouraging—it’s optimistic, and it’s spontaneous.”

“The idea of being amongst friends means being around people you’re comfortable with,” commented Jordan. “People you can be yourself with, grow with, be creative with. It’s about being in an environment that makes you comfortable, where you can be authentic and thrive.”