COACH UNVEILS NEW BRAND HOUSE ON FIFTH AVENUE
Located at 685 Fifth Avenue, the 20,000 square-foot store, known as “Coach House”, features the full breadth of the men’s and women’s collections including bags, small leather goods, footwear, and ready-to-wear, in addition to offering a full range of customization and leather services.
Timed to coincide with the brand’s 75th anniversary year, this unique retail store was designed by executive creative director Stuart Vevers in partnership with William Sofield, designer and president of Studio Sofield.
The interior features an impressive blackened steel and concrete staircase, as well as a glass enclosed, vintage inspired elevator. Throughout the three-level flagship is a mix of eclectic and bespoke furniture and objects, accented by custom-designed cabinetry, warm lighting, proprietary carpets and fine millwork. Additional architectural elements include a glass-block facade, expansive windows and a captivating mechanized conveyor belt installed with a rotation of Coach products. The center atrium houses a 12-foot sculpture of Coach’s dinosaur, Rexy, designed by renowned artist Billie Achilleos, and constructed entirely from Coach bags and proprietary hardware. In addition, a monumental contemporary sculpture, Scribing the Void, created by Brooklyn artist Kurt Steger traces the surface of iconic rock formations in Central Park, and is a nod to Coach’s New York City roots.
“With Coach House, we are celebrating our New York heritage and 75-year history of craftsmanship,” said Victor Luis, chief executive officer of Coach, Inc. “Together with the opening of the adjacent Stuart Weitzman flagship store, we are bringing two global brands born in New York City to one iconic location.”
Andre Cohen, President North America and Global Marketing, added, “We are thrilled to open a true home for the Coach brand on the corner of Fifth Avenue and 54th Street, an address globally recognized for fashion. We’re confident that our modern luxury store environment will be warmly embraced by discerning New York shoppers and international visitors alike.”