Collaborative Over-Saturation Can’t Stop Resale’s Diversification

More than half the year is already over and, with the end of summer soon to follow, we can begin to paint a picture of what direction the sneaker market — both at retail and resale — is taking in 2021. As we do every quarter, Highsnobiety has teamed up with the data wizards at StockX, who recently released their own report, to illustrate the biggest trends and storylines of the past few months. Instead of limiting ourselves to just Q2 2021, as we have done in the past, we’re using this report as an opportunity to take a look at all of 2021 so far. Call it a halftime report, if you will. While Q2 was somewhat slower than other quarters before it (more on that later), a lot has still happened in 2021 thus far. Releases have not slowed down, Nike still seems to be releasing a Dunk every other day, and collaborations are getting bigger (and more saturated) than ever. Add to that the fact that the sneaker landscape is continuing to develop, with new and increasingly diverse consumers joining the fray. It’s no surprise that the industry is moving and evolving at hyper-speed. Read more at Highsnobiety.