CONVERSE INKS EYEWEAR DEAL WITH MARCHON

Marchon Eyewear has entered into a new long-term global licensing agreement with American footwear and apparel brand Converse.

New sun and optical collections designed under this new partnership will roll out globally beginning January 2021. Taking cues from the brand’s footwear, most notably the Chuck Taylor All Star and Pro Leather, eyewear styles will feature recognizable motifs and design elements such as the “All Star” patch and “Star Chevron” logo.

With a classic yet modern approach, the eyewear assortment addresses adults and teens with 16 sunglasses and 43 optical styles at compelling price points. Customers can expect to see a mix of classic and trend-right shapes with the brand’s unique color palettes and design features that will be familiar to the avid Converse fan. The brand targets all genders and ages 12 – 35 but aims to resonate around the world and across generations.

“Marchon is thrilled to partner with Converse, an iconic brand that has a longstanding position in the footwear and apparel industry,” said Nicola Zotta, president and CEO of Marchon Eyewear. “We look forward to designing unique eyewear collections which will embody Converse’s style and authenticity, while also being a part of the brand’s growth and continued legacy.”

“We are excited to announce our partnership with Marchon Eyewear,” added Jon Tappan, VP/GM of apparel & accessories for Converse. “As we work to strengthen the Converse accessories business, we know that Marchon’s expertise in the eyewear space will complement and enhance our efforts to create products that serve the needs of our consumer, while enabling their individual style.”

The new eyewear line will be sold globally in select sun and optical retailers, as well as online at eyeconic.com.