Could Faux Fur Be Worse Than The Real Thing?

At the AW20 menswear shows, Raf Simons wrapped his models up in slogan-adorned faux fur muffs, buttoned up stoles, and broad-shouldered coats; Dries Van Noten went for fake foxes draped around shoulders; and Vetements’ first show without Demna featured vintage-inspired faux fur ankle length coats, refreshed in electric blue and parakeet green. The ranks of brands going fur-free are growing. Gucci, Coach, Versace, DKNY, Burberry, Margiela, and Prada have all pledged to ditch fur in recent years. Even Fendi, a renowned furrier, has begun to debut faux fur looks on the runway alongside the real thing. Compounding brands’ individual decisions, the British Fashion Council encouraged labels showing as part of London Fashion Week to go fur-free in 2018. Meanwhile, just yesterday, Peta announced the end of its naked celebrity-featuring anti-fur campaigns, given use of the material is dwindling among designers. Read more at Dazed.