DALLAS MARKET CENTER EXPANDING WESTERN MARKETPLACE; LEVI’S TO OPEN NEW SHOWROOM

by John Russel Jones


The largest Western marketplace in the world is growing!

Dallas Market Center, the leading Western and English lifestyle marketplace, is expanding its Western offering to include new, permanent showrooms on the 10th floor of the World Trade Center. Levi’s, an iconic fashion brand, has joined other leading companies in signing a long-term lease for a new showroom on the 10th floor. Additional companies will be announced soon.

Roping them in at one of Dallas Market Center’s renowned fashion shows.

“The continued growth of our Western business is remarkable,” said Cindy Morris, president and CEO of Dallas Market Center. “Having Levi’s new showroom as part of the Western expansion shows their commitment to Dallas Market Center’s position as the leading marketplace for Western and English brands, and we are excited to be a part of their continued success story.”

“We have had great success at the Dallas Market Center in recent years and are excited about expanding our overall Levi’s Brand presence and focus growth market segments,” said Mike Mecham, Sales Events & Operations Lead, Levi Strauss & Co.

Established in 1853, Levi’s has become synonymous with high-quality denim and timeless style. The brand is known for its durable and comfortable jeans and a wide range of denim and non-denim apparel. Levi’s continues to be a global leader in casual fashion, representing the enduring appeal of American craftsmanship and innovation.

The Western showroom expansion to the 10th floor will debut in January 2025, featuring a wide array of prominent Western brands in the newly reimagined space.

Visit the Dallas Market Center website for upcoming markets and download the Dallas Market Center mobile app. Also keep up-to-date by visiting Dallas Market Center on Facebook, Instagram, Twitter, and the DMC Daily Dose.