DALLAS MEN’S SHOW PROVES TO BE SUPER-SUCCESSFUL

The summer 2021 Dallas Men’s Show, which was held at Dallas Market Center from July 31-August 2, turned out to be the largest in the show’s history and included more than 700 brands showcased to buyers from 40 states, including 143 new exhibitors.

“This is a remarkable achievement and places Dallas among the largest national shows serving buyers from coast to coast,” said Cindy Morris, president and CEO of Dallas Market Center. “Retailers were eager to attend a centrally-located, easy-to-work and safe marketplace with everything they need from so many of the top brands in apparel, accessories, western products, and men’s gifts”

The show took place across multiple floors of the World Trade Center, and included permanent showrooms featuring brands including Barbour, Bugatchi, Hagen, Jack Victor, Tumi, and 7 Diamonds; more than 150 temporary exhibitors including Luciano Barbera, Lubiam, Fioroni, Gallia, Lardini, Psycho Bunny, Faherty, DL1961, Pig & Hen, Scarpe Di Bianco, Zelli Italia, Rubirosa and Billy Reid; and multi-line showrooms such as Scott Harner & Co., which featured AG Jeans, among many others. It also had a more than 200 percent increase in attendance by retailers over its previous outing — 25 percent of whom attended the show for the first time.

Indeed, both retailers and exhibitors were more than pleased by the show. “This show was very strong,” said Hagen Peyser, CEO of Hagen, which opened a new showroom on the 7th floor. “We had a ton of appointments, a lot of people walking around. I think the excitement is in the air. And there’s a lot of great positive energy.” 

Added Dean Caruso of Raffi: “I can’t say anything but great things about how the show has grown and matured from a year and a half ago. You have retailers and vendors that are from the Southwest, Southeast, Mid-Atlantic, Northeast, and West Coast that are attending here because it’s easy to work.” 

“I can see all the people in Dallas,” said David Rubenstein from Rubenstein’s in New Orleans. “They come well represented, they show their complete lines. You see a lot of new things really quick and it saves time and money.” 

Added Craig DeLongy, owner of John Craig, a multi-location Florida retailer: “At this show, I bought stuff I didn’t think I was going to buy, seeing the lines I didn’t know were there.  I want to add also that we were taken very, very good care of there.” 

On Saturday evening, the show celebrated the return of in-person events with the famous Dallas Men’s Show Party. Drinks, food, live music, game tables were featured along with a signature shot and photo op sponsored by MR Magazine. 

The next Dallas Men’s Show takes place January 29-31, 2022.