Over the past few months, we’ve seen countless articles and statements claiming that “the best time to launch a new product or brand is during a time of crisis or sudden change.” And, while designer Derrick Goss may not have been directly inspired by this sentiment, this is exactly what he did.
Back in late October, Goss launched a new men’s lifestyle brand inspired by travel and fueled by the idea of living mindfully in the age of excess. His new eponymously-titled project is a 12-piece collection ranging from sportswear to knits to swimwear, all designed to be layered to make a complete look.
“Goss takes the modern essentialist – anywhere,” the designer tells MR. “This is the ultimate land-to-sea capsule designed for the man who is one with his element. Designed to move easily, travel freely, or pause purposefully. My collection is meant to allow you to transition from sunrise to sunset – Tokyo to Tulum – effortlessly. Sourced from Italy and Japan. Made responsibly in New York.”
According to Goss, some highlights of the collection, which retail between $115 and $495, include the ‘Lava’ capsule, which features a multi-purpose jacket, pant, and bermuda short. “The hoodie, T-shirt, and tank are also great for layering, and swimwear range includes a speedo, trunk, and board short.”
And Goss’s new label has caught the attention of one major global fashion management agency. Next Management, best known as a model agency, signed on to help Goss with his launch campaign as part of a new initiative the firm created during the start of the pandemic to help nurture emerging talent. Goss is the second label to benefit from this program, designer Aurora James of Brother Vellies worked with Next on its first emerging brand partnership earlier this year.
Kyle Hagler, president of Next Management, paired Goss with stylist Matthew Henson, who calls A$AP Rocky and The Weeknd clients, to help style the brand’s new campaign. The new campaign was shot in Brooklyn by Adrian Mesko featuring model David Agbodji.
As for what attracts the consumers, Goss says it’s all about the clothes when it comes down to it. “This collection is sexy, sophisticated, and effortless – and it allows the wearer to make it their own based on how they stack and style them,” says Goss. “I really want the consumer to purchase pieces that they can adapt and modify to create their own. I want them to have these staple pieces that remind us how to live mindfully, yet beautifully in the age of excess.”