DESIGUAL UNVEILS NEW HERALD SQUARE FLAGSHIP STORE FACADE

Desigual has unveiled its new Herald Square flagship store facade, designed by Spanish graffiti artist Okuda San Miguel titled “Statue of All Cultures”. 

The facade measures over 4,800 square feet and is located on the corner of 35th Street and 6th Avenue. This is Desigual’s fourth facade design since opening the flagship store in 2011.

The mural which used 2,000 spray paint cans depicts Okuda’s imagined version of New York City. As a result, a new Statue of Liberty was born, one that looks after every culture that flows through the city’s streets. In its hand, the Statue of Multiculturalism is holding the “Bible” of street art Subway Art by Henry Chalfant and Martha Cooper, a close friend of Okudas. 

Throughout the mural is a world of textures, Hindi and Arabic typography, colors, prints and hybrid characters made up of animals and elements of the city.