Did Nike Fail To Capitalize On The Success Of ‘The Last Dance’?

Michael Jordan’s game-worn Nike Air Jordan 1s from 1985 sold for half a million dollars at auction over the weekend — the most ever paid for a pair of sneakers. The amount underlines Michael Jordan’s status not just as the GOAT of basketball but also as one of the most marketable and admired people of all time, across all walks of life. Over the past few weeks, Jordan has been the subject of ESPN and Netflix’s docs-series, The Last Dance — whose influence can’t be understated. The 10-part series introduced Michael Jordan the basketball player to a generation that never got to see him play. In turn, that has had a remarkable effect on the demand for Jordan and Chicago Bulls merchandise and memorabilia. Read more at Highsnobiety.