DIOR MEN’S FALL ’19 CAMPAIGN FEATURES RAYMOND PETTIBON’S WORK

In tribute to Christian Dior’s first vocation – he was a gallerist and art collector before founding his couture house – Dior Man debuts a series of images by Steven Meisel showcasing the collection’s silhouettes in a setting inspired by the atelier of an iconic figure of California’s 1970s punk scene, Raymond Pettibon.

His works provide a backdrop, highlighting Kim Jones’s designs, which include pieces done in collaboration with the American artist.  “We selected some of our favorite pieces of Raymond’s work which had never been seen or shown before because they were things I loved,” said Jones, the artistic director for Dior Man.

The artist also revisited the Dior logo, inscribing it on walls like calligraphy on a white page, which designer Yoon Ahn reprised as jewelry with a punk spirit. Exclusively for Dior, he also designed a leopard print, a nod to Jones’s love of nature and animals, as well as to one of the founding couturier’s favorite codes – the panther print featured in Dior’s very first collection, in 1947.

Punctuated with vests and harnesses, the new tailoring created by Jones is embellished with utilitarian-inspired details, such as accessories adorned with buckles designed by Matthew Williams. Reinterpreted in a cross-body nylon version, the iconic saddle bag also lends its curves to the pocket of a quilted backpack embroidered with the “Cannage” motif Christian Dior favored, which recalled the chairs he used to seat guests for his shows at 30 Avenue Montaigne.