DSQUARED2 SMURFS ONE LIFE ONE PLANET COLLECTION
So those of us “of a certain age,” remember the Smurfs as a sort of guilty pleasure: We’d wake up on a Saturday morning after some Friday night college binge, prop open our eyes, and try not to think too hard about the communal relationship shared by Papa Smurf, Smurfette, and the seemingly endless cast of other (all male) Smurfs that populated their cartoon village. (My best friend from F.I.T.’s car dashboard was populated with tiny plastic collectable figurines from the show. I suspect it’s still out there somewhere.)
Smurf fans everywhere, unite! We can now celebrate the mysterious little blue characters with Dsquared2’s new co-branded Smurfs collection, jut in time for Earth Month.
The Dsquared2 Smurfs collection shows their playful personalities mixed with the signature styles and fabrics of the brand. For this line-up, Handy Smurf, Brainy Smurf, Love Smurf, Papa Smurf and Smurfette are drawn with a new Dsquared2 style element—the red maple leaf.
The collection includes men’s women’s RTW and accessories, made under the environmentally responsible One Life One Planet Dsquared2 line.
The sporty ready-to-wear is infused with Dsquared2’s DNA of denim and jersey. Bomber jackets with fleece details for men and women are appliquéd on the chest with Love Smurf, a maple leaf on his white hat; windbreakers in tech nylon feature an all-over Smurfs print. Men’s denim styles include a boxy jean jacket, button down shirts, ‘Sailor’ cut jeans with a ripped wash and wide leg shorts, all embellished with Smurfs patches on the front, and on the back pocket of the shorts. Women’s denim features key styles made for mixing into a wardrobe: an oversized boyfriend jacket, baggy shorts and jeans with a wide leg and cuff—both in a softly faded ripped wash. (Retails range from $115 for a steel water bottle to $1,370 for a varsity jacket.)
Hoodies and T-shirts co-mix the Smurfs characters and Dsquared2 motifs of the maple leaf and the One Life One Planet label in yellow and red prints. Knits include the all-over Smurfs characters’ design or Love Smurf depicted on the front.
The looks are completed with baseball caps and bucket hats in cotton or nylon with Smurfs patches, high and low top sneakers constructed in cotton canvas and printed with the all-over design or a single Smurf. Backpacks and nylon beauty cases have practical constructions. A necklace features Grumpy Smurf on a chain and an aluminium water bottle, and a rubber phone case come alive with other Smurfs’ personalities.
The Dsquared2 Smurfs One Life One Planet collection launched yesterday at all Dsquared2 stores, website and at selected retailers.
