NYC’s Fifth Avenue Transforms into ‘Marvelous’ Mile with Manischewitz and Amazon Prime

Manischewitz, a kosher brand for more than 120 years, will commemorate the final season of the award-winning series, “The Marvelous Mrs. Maisel,” with Amazon Prime Video as they join a celebration on the streets of New York City on the Marvelous Mile, a mile-long takeover of Fifth Avenue from 46th Street to 56th Street on Friday, April 14 from 10 a.m. to 6 p.m.

As a part of Prime Video’s wider “Maisel Tov” campaign, this activation will honor all the lead character, Midge’s, achievements throughout the series with the help of household brands like Manischewitz, Saks Fifth Avenue, the St. Regis, and more. Read more at License Global.