Shopbop Men
by Stephen Garner
Shopbop Men

Men’s e-commerce site East Dane is being integrated into its sister site Shopbop with a new name – Shopbop Men.

With the introduction of Shopbop Men, customers can now shop an assortment of men’s and women’s fashion within the Shopbop store environment. The new platform continues the East Dane menswear legacy, delivering an elevated, edited, style destination that offers products from over 100 curated brands alongside easy-to-follow fashion guidance.

“The launch of Shopbop Men on Shopbop represents our continued focus on improving our customer’s end-to-end shopping experience,” said Stephanie Roberson, chief merchandise officer for Shopbop. “We are thrilled to bring our considered edit of emerging and established menswear brands to the Shopbop environment, allowing customers to shop between categories with ease.”

Shopbop Men celebrates the launch with a menswear campaign supported across all channels, the introduction of the new platform’s landing page on Shopbop, and integration with the Shopbop App and Yours Truly Loyalty program. Shopbop Men launches on Wednesday with over 250 new items from brands including AMI, Lemaire, JW Anderson, and Maison Margiela.