ECO-FRIENDLY FOOTWEAR BRAND ROTHY’S ENTERS MEN’S MARKET
After countless customer requests, eco-friendly footwear brand Rothy’s has finally introduced its first line of men’s shoes. The company, which is originally known for its super-comfy woven flats for women, has released two new men’s styles — a reimagined driving loafer and a sneaker.
This new category is eight years in the making and marks a milestone moment for the sustainable, cult-favorite brand, as it brings its eco-conscious, zero-compromises design to the men’s market. It all starts with two reimagined footwear classics – The RS01 Sneaker and The Driving Loafer – updated in both style and sustainability, resulting in a mere fraction of the waste compared to industry averages due to the brand’s signature 3-D knitting process.
“I’m fascinated with every little detail of product development, and love pushing the boundaries of what’s possible,” said Lavion Gibson, director of product & design at Rothy’s. “In designing our very first men’s shoes, I thought about how we could combine Rothy’s unique blend of sustainable manufacturing, exceptional comfort, and washability with the idea of creating something that can make you feel different and confident as soon as you wear it.”
Handcrafted with 100 percent recycled and natural materials, each pair takes over three hours to construct from 18 repurposed plastic water bottles, and goes through eight rounds of precise fit-testing to ensure comfort right out of the box. Like all Rothy’s products, these styles are built to last through hundreds of washes and wears. The sneaker retails for $175 while the driving loafer sells for $185.
The new Rothy’s men’s collection is now available at rothys.com.
