Eddie Bauer Pop-up Becomes Permanent Location

by MR Magazine Staff


By Erik DeFruscio

Eddie Bauer, the outdoor lifestyle brand opened its permanent location in Union Square in Manhattan on Wednesday, May 6. This location previously served as an Eddie Bauer pop-up store, and over the past few months has expanded into its permanent location.

To celebrate the opening, the company will be giving away gifts from May 11 to May 13, including gift cards that can be used in Eddie Bauer stores. Also, an Airstream will be stationed in front of the Eddie Bauer NYC store on Fifth Avenue and 15th Street for a “Welcome to the Neighborhood” party where people can enter for a chance to win a 12-day trip for two to France, Italy and Switzerland.

The store will increase in size from 1,500 square feet to 4,000 square feet and will carry the brand’s full assortment of men’s and women’s apparel. Established in Seattle, Eddie Bauer has approximately 400 stores in the United States, Canada, Germany, Japan and Southeast Asia.