by John Russel Jones

Outdoor brand Eddie Bauer built its reputation on clothes that might be more appropriate for a walk along the Appalachian Trail than a walk to the Apollo Theater. Yet, in the 1990s the company found an unexpected following in hip-hop and pop culture. This season Eddie Bauer collaborates with luxury streetwear brand Homme+Femme on the Hyper Hiker collection, an elevated yet nostalgic collection that combines Eddie Bauer’s rich heritage with a fresh look forward. By effortlessly combining the raw style of streetwear with the classic craftsmanship of heritage designs, Hyper Hiker introduces a unique perspective that pioneers a new path in the fashion industry.

The collection incorporates gender-neutral sizing, from XS to 3XL, and retails from $25 for a pair of socks to $300 for a puffer jacket. Fleece pants are $125, and graphic T-shirts, $60.

Homme+Femme founder Drew Evans says, “The collaboration designs are a product of both teams coming together, finding inspiration from ’90s hip hop culture and the icons within the space that run through the bloodline of Homme+Femme and fusing this with the traditional outdoorsman style of Eddie Bauer. Being able to collaborate with a brand with a 100-year legacy is aspirational as Homme+Femme approaches our own 10th anniversary in 2023.”

Homme+Femme was founded in 2013 with its roots embedded in the diverse street and luxury cultures of Los Angeles. Founder, Drew Evans, takes cues from the history of hip-hop to instill nostalgia into every silhouette, offering products that are forever evolving. The Homme+Team strives to bridge the gap between cultures, including the founder’s upbringing in Compton, Calif.