Ermenegildo Zegna Boyd Holbrook
by Stephen Garner

Italian luxury menswear brand Ermenegildo Zegna has unveiled “All The World’s A Stage”, the final evolution of its ‘Defining Moments’ campaign, directed by Oscar-nominated Italian director Luca Guadagnino.

In “All the World’s a Stage”, a series of three character-based films shot in Milan, the director of I Am Love, Call Me By Your Name, and Suspiria, shows how Ermenegildo Zegna embraces the progressive attitudes and versatility of modern menswear. Guadagnino’s series of portraits explore the rituals and choices which define who we are; we follow private moments of three men, as they define for themselves who they want to be, connecting viewers to this ‘moment of decision’ through an intimate look at their daily lives.

Ermenegildo Zegna Andrè Holland
Andrè Holland

The international cast, reflecting contemporary masculinity, features Boyd Holbrook, star of Netflix’s Narcos. Holbrook embodies the freedom of identity that comes with Zegna casualwear; its versatility to everyday travel and life.

André Holland, star of Oscar-winning film Moonlight, stars in his own portrait. Holland sets the stage with his Su Misura look, defining his identity through his sartorial choices.  

Ermenegildo Zegna William Chan
William Chan

William Chan, actor, singer and global face of Ermenegildo Zegna XXX, showcases this collection, and embraces the progressive attitude of the XXX movement; showing how it elevates the refinery of tailoring and pairs it with the versatility of streetwear.

The final ‘Defining Moments’ campaign is out now.